Episode 105: World Book Day special

Tune in to the CIM Marketing Podcast this World Book Day for an exclusive insider’s look at writing and publishing a best-selling marketing book.

Host Ben Walker speaks with renowned marketing authors, PR Smith, and Bob Sheard, to take a look at the journey from initial concept to authoring a finished manuscript. Tune in to discover their insights on crafting compelling content and navigating the publishing process.

Plus, our guests reveal their transformative "must-read" marketing books – essential reading for developing strategic thinking and gaining a competitive edge.

This podcast will:

• Show how great ideas can become great marketing books
• Reveal marketing authors’ tips for writing your own book
• Highlight recommended reads from expert marketing writers

Recommended reading

• The Prophet by Kahlil Gibran
• Glass Bead Game by Hermann Hesse
• Siddhartha by Hermann Hesse
• Zen and the Art of Motorcycle Maintenance by Robert M. Pirsig
• Transform by Gerry McGovern
• Meditations by Marcus Aurelius
• The Art of War by Sun Tzu
• Factfulness by Hans Rosling et al
• Leonardo da Vinci by Walter Isaacson
• Powerhouse by James Andrew Miller
• The Tipping Point by Malcolm Gladwell
• Rebel Ideas by Matthew Syed
• Deep Fakes by Nina Schick 
• Great Moments of Sportsmanship by PR Smith
• Influence by Robert Cialdini
• Digital Body Language by Steven Woods