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Blog (9 articles)

AI marketing expert explains Answer Engine Optimisation (AEO) — Blog

AI marketing expert explains Answer Engine Optimisation (AEO)

04/07/2025

Shoppable content: should you be making it a part of your marketing strategy? — Blog

Shoppable content: should you be making it a part of your marketing strategy?

31/05/2024

Low budget, high impact: mastering resourceful content creation — Blog

Low budget, high impact: mastering resourceful content creation

19/04/2024

Beyond words: the impact of visual content in copywriting — Blog

Beyond words: the impact of visual content in copywriting

01/03/2024

AI: All the content, none of the experience — Blog

AI: All the content, none of the experience

13/10/2023

Copywriting basics – your questions answered — Blog

Copywriting basics – your questions answered

14/07/2023

Three examples of cut-through digital copywriting — Blog

Three examples of cut-through digital copywriting

08/11/2021

Improve your social media 'Stories' in four simple steps — Blog

Improve your social media 'Stories' in four simple steps

11/12/2020

Escapism vs reality: The polarity of Christmas ads in 2020 — Blog

Escapism vs reality: The polarity of Christmas ads in 2020

20/11/2020

Editorial (22 articles)

AI Content Creation: Balancing innovation and authenticity — Editorial

AI Content Creation: Balancing innovation and authenticity

16/08/2024

The deeper value of digital content — Editorial

The deeper value of digital content

15/03/2024

Step into Christmas and side-step these seasonal marketing mishaps — Editorial

Step into Christmas and side-step these seasonal marketing mishaps

22/12/2023

How will AI change the future of content marketing? — Editorial

How will AI change the future of content marketing?

21/04/2023

Five common SEO mistakes to avoid in your content strategy — Editorial

Five common SEO mistakes to avoid in your content strategy

14/04/2023

How to build learning beyond free content — Editorial

How to build learning beyond free content

20/01/2023

Why marketers should be making their content digitally accessible — Editorial

Why marketers should be making their content digitally accessible

16/12/2022

Five key questions to ask of your content marketing — Editorial

Five key questions to ask of your content marketing

28/06/2022

How to work with senior leadership to create top tier content — Editorial

How to work with senior leadership to create top tier content

17/06/2022

Time for marketers to wise up to influencer fraud — Editorial

Time for marketers to wise up to influencer fraud

30/07/2021

Why filmmaking is a must-have skill in the digital world — Editorial

Why filmmaking is a must-have skill in the digital world

16/04/2021

How to make TikTok worth your time — Editorial

How to make TikTok worth your time

04/02/2021

A day in the life: PR executive — Editorial

A day in the life: PR executive

25/01/2021

How sleep-fatigued consumers are shaking up the wellbeing market — Editorial

How sleep-fatigued consumers are shaking up the wellbeing market

08/01/2021

Brands must go beyond transliteration for regional customers — Editorial

Brands must go beyond transliteration for regional customers

21/12/2020

Three video apps you need to supercharge your social media strategy — Editorial

Three video apps you need to supercharge your social media strategy

25/11/2020

Marketing must-reads: Christmas gift guide 2020 — Editorial

Marketing must-reads: Christmas gift guide 2020

16/11/2020

Why India is all ears for radio — Editorial

Why India is all ears for radio

09/11/2020

15 reasons why content marketing fails — Editorial

15 reasons why content marketing fails

22/06/2020

Lessons in digital content from Covid-19 — Editorial

Lessons in digital content from Covid-19

11/05/2020

Adapting your content marketing in the age of coronavirus — Editorial

Adapting your content marketing in the age of coronavirus

02/04/2020

The modern guide to influencer marketing — Editorial

The modern guide to influencer marketing

29/03/2019

Podcast (5 articles)

Episode 96: Social – not just a pretty Sales — podcast

Episode 96: Social – not just a pretty Sales

27/06/2024

Episode 80: Catalyst, creativity and Chat GPT — podcast

Episode 80: Catalyst, creativity and Chat GPT

13/07/2023

CIM Marketing Podcast - Episode 36: Why video is a key marketing tool — podcast

CIM Marketing Podcast - Episode 36: Why video is a key marketing tool

27/05/2021

CIM Marketing Podcast - Episode 28: How brands found confidence on TikTok — podcast

CIM Marketing Podcast - Episode 28: How brands found confidence on TikTok

04/02/2021

podcast

CIM Marketing Podcast - Episode 21: The secrets of great brand storytelling

24/09/2020

Quick Read (3 articles)

Video game marketing: Gimmick or goldmine? — Quick Read

Video game marketing: Gimmick or goldmine?

30/10/2020

The new LinkedIn feature for marketers to get excited about — Quick Read

The new LinkedIn feature for marketers to get excited about

16/10/2020

Marketers must embrace older consumers properly — Quick Read

Marketers must embrace older consumers properly

09/10/2020

Webinar (5 articles)

Member Exclusive: Common content marketing mistakes you should avoid — webinar

Member Exclusive: Common content marketing mistakes you should avoid

27/04/2022

Member Exclusive: Empower your team to create compelling in-house video content — webinar

Member Exclusive: Empower your team to create compelling in-house video content

01/12/2021

Member Exclusive: Three steps to create quality video content on a budget — webinar

Member Exclusive: Three steps to create quality video content on a budget

03/11/2020

How to create content that drives conversion — webinar

How to create content that drives conversion

29/01/2020

Practical Insights: Copywriting for today's online world — webinar

Practical Insights: Copywriting for today's online world

20/05/2018

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